More direct bookings for Hospitality

Maximize the occupancy rate of your hotel, B&B or holiday home

Are you already promoting your accommodation on a wide range of different booking platforms such as OTAs (e.g. Booking.com, Expedia, Airbnb) and metasearch platforms (e.g. Trivago) but still have an unhealthy balance between indirect and direct bookings? Are you already using the Cubilis Channel Manager and do you already easily manage your prices and availability on the different OTAs but you still don't have your commission costs under control? Do you already put an end to overbookings through real-time synchronization but is your accommodation still not (sufficiently) profitable?

Then consider the main solutions below to quickly generate more direct bookings via your own website through online marketing. Do you long for a world where more travelers land directly on your hotel website and book directly with you? Learn more about the services we can offer you to achieve maximum occupancy for your hotel, B&B or vacation home faster.

Discover the 7 most important solutions for 100% occupancy rate

Where are the listings displayed and what do they look like?

1. Google Business Profile (GBP)

What is the Google Business Profile?

It Google Business Profile, Formerly known as Google My Business, is a free tool that allows you to manage your business profile listing within various Google platforms. This listing is displayed when people search for your or a similar business in the search engine or Google Maps. Google uses various factors such as relevance and location to determine whether your business profile is a suitable answer to the user's search query. But be careful: not all property types are eligible: for the time being, holiday homes are eligible not eligible for a Google Business Profile.

What are the benefits of the Google Business Profile?

1. Visibility: Show your Hotel (or B&B, motel,..) to everyone who searches for “hotel nearby” in your area
2. Appear completely free on Google Maps (Google Places)
3. Is necessary to the Free Booking Link to be able to set up
4. Location: Ensures that everyone can easily find your physical location
5. Makes a good first impression on potential customers
6. Manage and control Reviews
7. Easily adjust your Opening hours and holidays on
8. Calendar: Easily highlight e-events, products and promotions

Want to know more? Watch this video from Google and learn how to add or claim your business on Google

Having trouble verifying your business? Watch this video from Google and learn how to do it.

We are happy to help you with your Google Business Profile

If you don't have a (full) listing yet and would rather set it up yourself, use these help links to learn how to set up, claim and manage your Google Business Profile yourself:

• Add or claim a business profile on Google
• Editing your business profile on Google
• The Benefits of a Google Business Profile

Are you short on time but still want to correctly present your business information in Google to everyone who is looking for your hotel, your phone number or the services you offer? then we will be happy to set this up for you. Do you want to increase your online findability and visibility without paying? Then the Google Business Profile is indispensable!

2. Free Booking Link (GBL)

What is the Free Booking Link?

Free booking links in Google Hotel Search offer travelers an easy way to find and book their stay directly with your property. Hotels, B&Bs and vacation rentals can generate more direct bookings through their website, avoiding expensive commission fees from hotel partners and OTAs.

For properties whose rates and availability are synced with Google through an integration partner, the booking engine or 'official website' displayed on Google Hotel Search. You manage the guest experience on your site and collect guest data yourself.

What are the benefits of the Free Booking Link?

1. More Leads & Direct Bookings: Your own booking site will appear on Google when users search for hotels.
2. Visibility: You will be listed for free in Google Hotel Search (google.com/travel) and in Google Search (google.com)
3. Impressions: Booking Links appear in the Hotel Booking Module alongside ads for other eligible hotels.
4. Findability: Increase your visibility in Google Search and Google Maps when users search for hotels or accommodations.
5. Accurate / Realtime: Booking Links show the correct, real-time data about your property managed by you to the traveler:
   • the correct name of your website or hotel
   • the correct contact details
   • the landing page you chose
   • the best rate for the selected itinerary.
6. Free: You reach travelers for free and can generate more direct bookings.

Want to know more? Watch this video from Google

We are happy to help you set up your Free Booking Link

If you don't have a Free Booking Link yet, and would rather set it up yourself, use this help link to learn how you can set up and manage your Google Free Booking Link yourself according to best practicesIf you don't have the time, we'll be happy to set this up for you: check our price for this and book an appointment now if you want. Do you want to increase your online findability and visibility without paying? Then the Google Free Booking Link is a must!

3. Performance Max for Destinations (PTG)

What is Performance Max for Destinations?

• Networks and Properties: Performance Max for Destinations is not only shown on Google Hotel Search (google.com/travel) and on Google Search (google.com) but also on all other networks and properties of Google such as YouTube, Display, Discover, Gmail and Maps
• Defining and refining your target groups: Google uses your existing hotel data, such as location, amenities, star rating, and more, to automatically add hints that relate to the most suitable audiences for your campaign. For example, if a user wants to attend a cultural event in Dublin, for example, which is located far from where they live, the system will respond to this need for accommodation on the appropriate Google channels and properties.
• Because it makes clever use of artificial intelligence or AI across Google's networks and properties, it meets the many new ways users discover, research, and book their trips.
• Performance Max for Travel Destinations can show the same ad formats as Google Hotel Ads when rates are available, but at the same time, artificial intelligence or AI streamlines the addition of new advertising formats and channels to connect with new guests..
• It is easy to set up and even suggests headlines, descriptions, images, URLs and amenities for your property.
• Your strategic input on texts & creative assets directs Google's AI to further better, quality input to deliver in terms of texts, images and video to ensure the best results

Help Links Google:

• About Performance Max for Destinationsn
• Reach more guests with Performance Max for travel destinations

What are the key benefits of the Performance for Travel Destinations Ads?

1. Present on all Google properties or networks for a optimal reach
2. Ingenious determination of your ideal target group and the ability to address these in an increasingly refined manner at any time
3. The same ad formats as Google Hotel Ads, but at the same time all ad formats for all other networks, fast and dynamic
4. Time saving: Quick setup with pre-filled suggestions for texts, images and facilities
5. Smart use of Artificial intelligence that responds to new search and booking processes
6. Continuous refinement of the suggestions (in terms of texts, images, video) based on your input
7. Easy reporting. Even if you manage multiple accommodations.

Want to know more? Watch this video from Google

We are happy to help you with your Performance Max for Travel Destinations

Do you want to maximize your online presence faster to improve your occupancy rate and profitability faster? View our prices here for the setup for Performance Max for Destinations and book an appointment now.

4. Google Hotel Ads (GHA)

What are Google Hotel Ads?

• Visibility: With Google Hotel Ads, your ads will be displayed on Google Hotel Search (google.com/travel), on Google Search (google.com) and on Google Maps (Google Lodging and/or Google Places Sites)
• Reach: Reach out to many more travelers with your paid ads and maximize your direct bookings
• Accurate / Realtime: Show the traveler the correct, managed data about your property in real time:
  • the correct name of your website or hotel
  • the correct contact details
  • the landing page you chose
  • the best room rate for the potential guest date on the selected travel dates
• Advanced Targeting: reach markets and target groups that are important to achieving your business goals
• Refine your bids for devices (desktop vs mobile vs tablet), the traveler's country of birth or the length of stay
• Provide detailed information such as room-specific prices, amenities and features
• Use callout extensions to reinforce your message

Help Links Google:

• Google Ads Hotel Ads Overview | YouTube Video
• Google Hotel Ads Official Help Link

What are the main benefits of Google Hotel Ads?

1. The same benefits as the Free Booking Link but with a much more prominent position and therefore a much stronger impact on your leads and direct bookings
2. Price insights: Hotel Price Competitiveness for insights into your rates compared to your competitors and peers
3. Clickshare & Market Share: Compare your presence in the market with your direct competitors and colleagues

Want to know more? Watch this video from Google

We are happy to help you with your Google Hotel Ads

Do you want to maximize your online presence faster to improve your occupancy rate and profitability faster? View our prices here for the setup for Google Hotel Ads and book an appointment now.

5. Travel Feeds in Search Ads (TFSA)

What are Travel Feeds in Search Ads?

• Travel feeds in Search Ads are available to all Hotel advertisers. Using information from your hotel feed, you can display prices, dates, ratings and images in search ads. Google is experimenting with this format to add even more things like things to do, car rentals and events.
• How does it work?
  • Travel Feeds in Search Ads (TFSA) dynamically displays information from hotel feeds about hotels, travel activities and more.
  • Advertisers who have linked their travel feed to Google Ads will automatically see this data appear in new and existing search campaigns.
  • Those who don't have a feed can choose a simpler setup and skip certain functionalities.
  • Google claims advertisers will see up to 20% improvement in CTR when using the full range of travel feed formats
• Help Links Google:
  • Feed data sharing settings for travel feeds in search ads

We are happy to help you with your Travel Feeds in Search Ads

Do you want to maximize your online presence faster to improve your occupancy rate and profitability faster? View our prices here for the setup for Travel Feeds for Search Ads and take contact us so that we can discuss your needs and wishes in detail.

6. Standard Google Ads (SGA)

• If you are not a hotel and/or do not have the possibility to save your hotel information in a Hotel Feed, you are dependent on standard Google Ads where information such as rooms, prices and photos are managed manually. Of course, we know a work-around for this that we are happy to help you with.
• We already have a number of pages and articles about what exactly Google Ads is and how it works, so I would like to refer you to them:
  • What is SEA and how does it work?
  • Online Marketing: Paid Traction Channels

We are happy to help you with your Standard Google Ads

Do you want to maximize your online presence faster to improve your occupancy rate and profitability faster? View our prices here for the setup for Standard Google Ads (without a connection to a Hotel Feed) and take contact us so that we can discuss your needs and wishes in detail.

7. Basic Checks (BC)

Basic Check Tracking & Google Analytics 4

• We check whether your website tracking is set up correctly so that you can take action with confidence based on the analysis of your website statistics
• If necessary, we set up the basis for Google Tag Manager so that you can add new pixels and manage existing pixels independently of your IT person. or we point out the shortcomings.
• We check your Google Analytics 4 setup and verify that you are not missing data or opportunities due to incorrect settings and that best practices are being followed.
• Finally, we check whether you as a company meet the requirements for the GDPR or General Data Protection Regulation, better known as the GDPR or General Data Protection Regulation, which is part of the broader DMA or Digital Markets Act which in turn is part of the DSA or Digital Services Act of the European Union.
• For each of these components, we immediately adjust where possible or point out any shortcomings.

Basic Check Website, SEO & CRO

• We will check for you whether your website looks professional and whether you have set up an effortless booking process.
• At the same time, we will check whether your website meets the requirements of search engines such as Google and Bing.
  • Does your site have a clear and effective structure that search engines index well and users convert well on?
  • Is your website technically search engine friendly to optimally highlight the value of your content? How is the site found by visitors (or should it be found), what is being searched for, and how can Google read and assess the site?
  • How should visitors actually use the site and what type of content would they ideally access?
  • Do you know what your site's link network looks like and are you actively working to optimize it?
  • Search engine optimization or SEO is crucial for your long-term results because, together with your direct traffic, it is the largest non-paying traction channel.
• Finally, we will check the Conversion & Sales ratio of your website
  • Any technique in which both the content and the use of your website are optimized for conversion can be described as conversion rate optimization or CRO.
  • It all comes down to whether you are sufficiently enticing your users to perform your most important website action or conversion, such as filling out a lead form or booking your accommodation. CRO converts your website visits into sales or profit, and is therefore an extremely important hinge of your business.
  • Calls to action, trust builders, customer reviews, quality marks, social proofing, quick forms, funneling, form analytics, USPs and your promotional strategy are just some of the components that are examined and optimized.