Digital Strategy
Elaboration
Baseline measurement / Quick scan / Audit / Full Audit
The basis of your digital marketing strategy
The main purpose of these analyses is to to map how your company scores in terms of digital performance (your Website, SEO and (Online) Marketing). Depending on your objectives, current results, needs and the channels you already use, we focus more or less on the components that require our attention.
We spend 1 day collecting all accesses and data and presenting the findings and recommendations afterwards. Depending on the number of days we are allowed to spend on the analysis and elaboration of the document itself, we distinguish 4 types of analyses.
Baseline measurement
Data & Strategy
The basic research into your current state of affairs with a focus on your data, results & digital strategy
Quick scan
Website & SEO
- Data & Strategy
+ Research of your website & non-paying channels such as search engine optimization with SWOT Analysis (strengths, weaknesses, opportunities and threats)
Audit
Paid Channels
- Data & Strategy
- Website & SEO
+ SWOT Analysis of your Advertising Channels, Media Mix and Attribution
Full Audit
Depth Analysis
- Data & Strategy
- Website & SEO
- Paid Channels
+ Communication Strategy
+ Brand awareness analysis
+ Competitor analysis
Depending on your current performance, we always focus on the areas where we see the greatest risk or growth potential, but in essence there are respectively 4 major sub-areas what we focus on. The more components we want to examine, the more days are required for our analysis. The list below is illustrative and of course not exhaustive.
Strategy
- We focus our analysis primarily on your digital strategy.
- Are you becoming website statistics qualitatively measured?
- Do you have the necessary reports set up and do you use benchmarking?
- Are your main business goal, sub-goals and tactics clear to everyone?
- Do you know each other well enough? target group and stakeholders and is this the spearhead of your strategy?
- Is there a qualitative retro planning with concrete deadlines and success definitions?
Site & Non-Paid
- Strategy
- We also analyze your website and search engine optimization (SEO)
- How is the site found (or should be found) by visitors, what is being searched for, and how can Google find the site? read and evaluate?
- How should visitors actually use the site and what type of content would they ideally access?
- In addition to your website and your search engine optimization, we also analyze all other non-paid channels such as Organic Social or Email marketing.
Paid Channels
- Strategy
- Site & Non-Paid
- We also analyze your online advertising efforts to determine the extent to which they meet the best practices and requirements, and what results this produces.
- We also estimate how much space there is to to improve performance and what steps would be required to achieve this.
- For the inactive channels we analyze the opportunities and make a proposal for a possible set up, structure, budget & management.
Depth Analysis
- Strategy
- Site & Non-Paid
- Paid Channels
- What is the search volume of your brand name and are the necessary requirements met to get your name recognition to enlarge?
- Do you have a unique & distinctive communication strategy with the right message on the right channel, at the right time and to the right person?
- Do you know the threats and opportunities of your competitors?
- How can both your website usage and content be optimized for conversion?
“Before you can know where you're going and how, you first have to know where you are right now.“ Starting an Audit is therefore an absolute “must”.
The purpose of this analysis is on the one hand to determine to what extent your website does or does not comply with the guidelines of search engines and can fulfill its role as the most important sales channel and on the other hand to determine whether the right traction channels are used sufficiently qualitatively and quantitatively to be able to achieve the company objectives. We look at which quick wins or handles we can provide to maximize your return.
A baseline measurement / quick scan / (full) audit includes:
-Collecting all accesses, Crawling your website, Collecting Data and Statistics
-Execution of the Research as described above with Analyses based on various tools & platforms
-The detailed and documented Audit Report, followed by the Conclusion and list of Action Points and Priorities.
-Access to information obtained and insights built from Paid Analytics Software.
-Presentation of the Report and Discussion of the Audit with concrete Recommendations for increasing your Return.
Getting your website indexed, ranked and converted optimally is complex. And keeping your marketing machine competitive and competitive is a tough battle. Google is changing its algorithms rapidly, technological developments are moving at breakneck speed, the opportunities and threats are legion in the ever-changing landscape of MarTech, AI and disruption, and your competitors are not standing still in the meantime.
It often pays to use experts so that you can gain specialist knowledge, save time and increase your efficiency and performance.
From a marketing budget of €24K per year or an average of €2K per month we will yield for you. At the same time we have experience with marketing budgets that run up to €8Mio per year.
So request a quote now without obligation baseline measurement, quick scan or (full) audit and discover how much more turnover and profit we can generate for you. For almost every company we research, the minimum improvement in return is 10%. Improvements of 15-25% are common and can sometimes be even higher. If you then hire us to realize this for you, we will also give you a Discount from 25%! Always a Win-Win for you!
*12.5% Discount for Zero Measurement & Quick Scan, 25% Discount for Audit & Full Audit ** For Collaborations from 2 Days per Month
Digital Strategy
The foundation of your success
Our experience shows that companies often have difficulty in clearly defining or describing their strategy. Because teams are often driven by short-term goals, but especially because the way in which competitors are viewed is often fundamentally wrong.
We can help you with all core aspects of your digital strategy such as your goals and KPIs, your stakeholders & target audience, competitor analysis, your communication and platform strategy and your roadmap and success definitions. We build a solid foundation that will form the foundation of your long-term success.
Support & Advice
Are you convinced of our strategy and do you want to implement it? You take matters into your own hands for all matters in which you have sufficient knowledge & confidence, but can always count on our support & advice.
Project Management
Do you lack the time to follow up on your people, resources and deadlines? We relieve you with our project management and take charge of managing your people.
Managed Services
For areas that require specialized knowledge – such as search engine advertising, paid social or display & video – you can best call on us for our managed services.
Tracking, Analytics & BI
Website Measurement & Statistics
Before we can answer these questions, it is necessary to collect a lot of data about your website, your visitors, your offering and your company.
We can set up, manage or optimize this website tracking (measurements) and other data for you via so-called tag management systems such as Google Tag Manager.
You can also count on us to keep your data 100% Accurate according to the latest best practices and requirements. This can be due to product changes or legal changes, such as around the General Data Protection Regulation (GDPR).
Reporting & Dashboarding
To solve your business questions, we link the necessary data to your reporting, perform calculations on your website data and convert that data insightful and actionable using appropriate visual representations.
We apply the principle that each report, data table or visualization provides an answer to a specific question and can be quickly shared with all necessary parties.
Where possible, we provide dashboards that allow you to see at a glance whether or not your targets are being met, and where necessary, we perform in-depth analyses where we go into more detail by breaking down the figures and formulating our findings and recommendations.
Predictive Forecasting
We also work media plans for you or make calculated predictions about the impact of your decisions.
How big will the return of a campaign be in terms of visibility, traffic and interaction? How much budget is needed to achieve a certain turnover? What will be the impact on my profit in case of price changes or a changing promotional strategy?
We make detailed estimates for this and can be proud of the accuracy.
Benchmarking
Would you also like to know how your results compare to the industry standards from your sector, your competitors, your peers, or the market leader?
Where possible, we then try to use, prepare or request benchmarking reports from our partners.