{"id":1807,"date":"2024-05-08T23:33:21","date_gmt":"2024-05-08T23:33:21","guid":{"rendered":"https:\/\/dimaprom.be\/?page_id=1807"},"modified":"2024-10-23T12:53:32","modified_gmt":"2024-10-23T12:53:32","slug":"marketing-voor-hospitality","status":"publish","type":"page","link":"https:\/\/dimaprom.be\/en\/marketing-voor-hospitality\/","title":{"rendered":"More direct bookings for Hospitality"},"content":{"rendered":"
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Hospitality Solutions Overview<\/h2>\n\n\n\n

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1<\/th>2<\/th>3<\/th>4<\/th>5<\/th>6<\/th>7<\/th><\/tr><\/thead>
Google Business Profile<\/a><\/td>Free Booking Link<\/a><\/td>P.M<\/a>axe for Destinations<\/a><\/strong><\/td>Google Hotel Ads<\/a><\/strong><\/td>Travel Feeds in Search Ads<\/a><\/strong><\/td>Standard Google Ads<\/strong><\/a><\/td>Basic Checks<\/a><\/td><\/tr>
Free listing of your company<\/td>Free Link for direct bookings<\/td>Easily Advertise Anywhere with AI and Smart Targeting<\/td>Advanced Custom Ads with high impact and control<\/td>Custom Search and PMax Ads enriched with Hotel Feed data<\/td>Custom Search and PMax Ads without Hotel Feed data<\/td>Check-up of your website, your measurements and <\/td><\/tr>
Search engine or Google Maps<\/td>Google (Hotel) Search<\/td>Google (Hotel) Search + Youtube, Discover, Gmail, Maps<\/td>Google (Hotel) Search + Google Maps<\/td>Google (Hotel) Search<\/td>Google (Hotel) Search<\/td>Tracking, Google Analytics 4, Website, CRO<\/td><\/tr><\/tbody><\/table>
Discover the 7 most important solutions for 100% occupancy rate<\/strong><\/figcaption><\/figure>\n<\/div>\n<\/div><\/div>\n\n\n\n

Maximize the occupancy rate of your hotel, B&B or holiday home<\/h2>\n\n\n\n

Are you already promoting your accommodation on a wide range of different booking platforms such as OTAs (e.g. Booking.com, Expedia, Airbnb) and metasearch platforms (e.g. Trivago) but still have an unhealthy balance between indirect and direct bookings? Are you already using the Cubilis Channel Manager<\/a> and do you already easily manage your prices and availability on the different OTAs but you still don't have your commission costs under control? Do you already put an end to overbookings through real-time synchronization but is your accommodation still not (sufficiently) profitable?<\/p>\n\n\n\n

Then consider the main solutions below to quickly generate more direct bookings via your own website<\/strong> through online marketing. Do you long for a world where more travelers land directly on your hotel website and book directly with you? Learn more about the services we can offer you to achieve maximum occupancy for your hotel, B&B or vacation home faster.<\/p>\n\n\n\n

Discover the 7 most important solutions for 100% occupancy rate<\/h2>\n\n\n\n

Where are the listings displayed and what do they look like?<\/h3>\n\n\n\n
\"Gratis<\/figure>
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  1. Free Booking Link<\/strong>: Google's Free Booking Link is a free listing in Google Hotel Search with the \u201cOfficial Site\u201d badge that provides a link to your website's booking engine. It shows your booking rates and helps you get more Direct Bookings. It appears under all 'Google Hotel Ads' and is listed under \u201cAll Options\u201d.
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  2. Google My Business<\/strong>: This is your property\u2019s official listing and profile on Google. It\u2019s a free tool that helps you promote your property on Google Search. Use it to connect with your prospects and customers, post updates, and track how customers interact with your property.
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  3. Google Hotel Ads<\/strong>: These paid ads show your official website on Google Hotel Search with your available rates and help you get more direct bookings. These paid ads based on a cost-per-click payment model appear both on your Google Business Profile and in the Google Hotel Finder results. When a user clicks on a Google Hotel Ad, they are taken directly to your property\u2019s booking engine to book their stay.<\/li>\n<\/ol>\n<\/div><\/div>\n\n\n\n
    \"Standaard<\/figure>
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    4. Standard Google Ads<\/strong>: This is a paid form of advertising that you can use to promote and sell your brand, products or services or to generate more traffic to your website. The results are paid links that are displayed at the top of the Google search results page, unlike the hotel search box where Google Hotel Ads are displayed. With Google Ads (formerly Google AdWords) you have to bid on keywords that are relevant to you and then display ads where the link takes the user to the landing page of your choice. Click here for more information about Google Ads<\/a>.<\/p>\n<\/div><\/div>\n\n\n\n

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    \"Netwerken<\/figure>
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    5. Performance Max <\/strong>for Destinations will appear across all Google channels, including Search, Travel, Maps, YouTube, Display, Discover, Gmail, etc. Performance Max for Destinations <\/strong>can also show the same type of ad as Hotel Ads if rates are available.<\/p>\n<\/div><\/div>\n\n\n\n

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    1. Google Business Profile (GBP)<\/h2>\n\n\n\n

    What is the Google Business Profile?<\/h3>\n\n\n\n

    It Google Business Profile<\/a>,<\/strong> Formerly known as Google My Business, is a free tool that allows you to manage your business profile listing within various Google platforms. This listing is displayed when people search for your or a similar business in the search engine or Google Maps. Google uses various factors such as relevance and location to determine whether your business profile is a suitable answer to the user's search query. But be careful<\/strong>: not all property types are eligible: for the time being, holiday homes are eligible not eligible for a Google Business Profile<\/a>. <\/p>\n\n\n\n

    What are the benefits of the Google Business Profile?<\/h3>\n\n\n\n
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    1. Visibility<\/strong>: Show your Hotel (or B&B, motel,..) to everyone who searches for \u201chotel nearby\u201d in your area<\/li>\n\n\n\n
    2. Appear completely free on Google Maps<\/strong> (Google Places)<\/li>\n\n\n\n
    3. Is necessary to the Free Booking Link<\/strong> to be able to set up<\/li>\n\n\n\n
    4. Location: <\/strong>Ensures that everyone can easily find your physical location<\/li>\n\n\n\n
    5. Makes a good first impression on potential customers<\/li>\n\n\n\n
    6. Manage and control Reviews<\/strong><\/li>\n\n\n\n
    7. Easily adjust your Opening hours<\/strong> and holidays on<\/li>\n\n\n\n
    8. Calendar: <\/strong>Easily highlight e-events, products and promotions<\/li>\n<\/ol>\n\n\n\n

      Want to know more? Watch this video from Google<\/strong> and learn how to add or claim your business on Google<\/p>\n\n\n\n

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