Digital Strategy
Approach
“A goal without a plan is just a wish” – Antoine de Saint-Exupéry
Mission & Growth Plans
It all comes down to that one essential question: Where do you want to go with your company in the next x years, and how can digitalization best be used to achieve this?
We challenge the status quo, bring our experience and inspiration on board and help you to create an effective digital strategy. Together we set the boundaries and decipher what is the best for you. best strategy for sustainable growth is.
The importance of a solid plan of action cannot be underestimated and forms the indispensable foundation of our collaboration and growth path.
Knowledge as a Basis
44 years of experience in guiding companies has taught us that a thorough knowledge of your organization and sector are necessary to propose valuable solutions.
In order to efficiently achieve the best possible results, we first need to listen to your story and challenges and understand your needs and wishes as well as possible so that we can optimally align our strategy, tactics and activities with them.
We are convinced that this is a good recipe for a long-term and constructive cooperation as partners.
Cyclical Approach
When developing each digital strategy, we always opt for a cyclical approach in which we step-by-step analysis, implementation and measurementThis allows us to quickly detect what works and what doesn't and make timely adjustments, because the most optimal user or customer experience is always in motion.
A reliable starting point is necessary, but it is essential that we continue to test and fine-tune so that you can cope with any rapidly changing environment.
Proven Track Record
The results achieved with our customers are the best proof of our qualities and good examples of how we together in dialogue we can permanently improve results and link the necessary services to sound, high-quality and solution-oriented advice that translates into long-term returns.
Business Objectives
Together we define your goals and translate them into digital KPIs. Everything revolves around you business main objective or “single business objective”. We help you achieve this by working together to find the right solution subgoals with targets and underlying tactics to be determined and achieved.
For example, you want to become the market leader in the BeNeLux in your sector. To achieve this main goal, suitable subgoals could be, for example, to increase sales of your most profitable product category by 25% for 2 years in a row and to extend your customer retention by 1 year with a 35% higher marketing investment.
Underlying tactics to make this happen could include optimizing your website and SEO, starting a new sales channel, and improving your core current sales channels in terms of efficiency, quality, and quantity.
Your commercial employees pick up signals from customers and competitors. Your own people may be struggling with administrative or practical issues. And your target group also looks at your offering in a unique way and has expectations about your products or services.
By involving your stakeholders (prospects and customers, but also partners, suppliers, your own employees, local residents, etc.) points of attention come to the surface that could be of vital importance for your digital strategy. This way we know where to focus.
In addition, it is essential to know how you position yourself in the market and the threats and opportunities from your competition to expose.
By researching what actions your competitors/colleagues have taken, you can gain a lead more quickly formulas that have already proven their success and more quickly distance themselves from what did not work for them.
Are you aware of the strengths/weaknesses of your competitors and do you play into this? Who are your biggest competitors (online)? Why are some of your competitors more successful? Do you have a clear view of your pricing compared to your competitors? Is your company represented where your competitors are represented? Do you use the gaps that are not filled by your competitors? These are just a few of the questions that are addressed here.
Communication Strategy
We often see that customers start their communication strategy from their product or service and its features. While it is more rewarding to start from your customer, the problem he/she has and how your product (or service) will make his/her life or work better, more effective and more meaningful.
It is also essential to unique and distinctive to be, and to deliver the right message (relevance) to the right people (personalization) at the right time (timing). After all, your product is the sum of your product or service plus all interactions you have with your customers over their entire life cycle.
When you respond to the wishes and needs of your target audience, with an offer and communication that strikes the right chord, you will automatically make a bigger difference compared to your competitors.
We help you stand out from the crowd, address your target group in a more personal and relevant way and help you decide which media platforms are best to use to reach your target audience effectively.
Platform Strategy
Every strategy is inextricably linked to technological resources and decisions that you have to make early in the process. These technical decisions can have a major impact impact and future-proofing, but they can also mortgage your project. We help you to list your current and future requirements in terms of capacity, functionality and technology based on your strategy and link these to the concrete advantages and disadvantages of each tool or platform.
This way you can make a smart, independent choice from the huge range of available technology & MarTech, ranging from your website, to your CRM, ERP, marketing and project management tools, to your accounting program, CDP and more.
We always recommend that open source technologies to that industry standard and best-in-class are for maximum impact and connectivity. We ensure that we have the technical standards and best practices in the design so that our work is also transferable and maintainable. We can also provide change management to ensure and accelerate the internal adoption of new digital tools and processes.
In order to execute your plan, you also need a clear retro planning with concrete deadlines needed that you can share dynamically and transparently with all necessary stakeholders.
In addition, it is vital to specifically describe which result can be called a success so that it is clear to everyone in advance when an objective has been achieved.
Finally, it is important to emphasize that you should continue to dynamically test and fine-tune your plan & roadmap so that you can cope with any rapidly changing environment.
Interested in our approach?
Discover how we can help you with your digital strategy.
Our Services
- Base measurements / Quickscan / Audit
- Digital Strategy
- Tracking, Analytics & BI
What our clients think of us
Niels Vanden Buverie
CCO Chief Commercial Officer
Stardekk BeNeFrUx
“Because Dimaprom understands both our concerns and our customer needs very well, they provide affordable and effective solutions that are set up in stages and scalable. Together with Dimaprom, we have achieved a radical digital transformation that is still ongoing and we are consolidating our long-term growth”
Jérome Wispenninckx
CEO Chief Executive Office
Imlab BVBA / SARL
“Dimaprom achieves important results for us by optimizing our digital marketing, our customer experience and increasing our sales and turnover. They are very professional and committed, understand the needs of our customers well and start with workable solutions. Both Fries and Joan have a broad but at the same time in-depth knowledge of what is happening in the field of internet, marketing, design & technology”
Benny Sintobin
General Manager naYan.be
Founder & Co-CEO Frucon²
“Fries is a regular to support the naYan performance marketing team in all its assignments. His expertise is an enlightenment for the Performance team, and his attention to detail and perseverance can appeal to everyone professionally.”