Online Marketing
Website & Non-Paying Channels
Discover how we can help you with your website & non-paying channels
Website
We help you determine the right platform for your website and relieve you of the burden of finding the right partner, setting up your website and managing and maintaining it. The importance and impact of the right platform platform strategy or technology cannot be underestimated. However, we are not website developers, but we can suggest partners or help you with your search.
Non-paying channels
We help you set up and optimize your non-paying digital marketing projects. For this we focus on Branding & Direct Traffic, Search Engine Optimization (SEO), Increasing Conversion & Sales Figures, Social Media and Email Marketing.
Branding & Direct Traffic
One of the most important assets for your business results and digital success is your brand awareness and direct traffic that is generated by this.
Your brand name is promoted by, among other things, word of mouth advertising and the wow factor that lives with your customers or users of your services. After all, nothing convinces customers and buyers more than an unsolicited recommendation from a friend, family, acquaintance or stranger by a customer who keeps bragging about how good your offer is. This so-called ambassadors of your brand are therefore invaluable. After all, studies show that 90% is more likely to buy a recommended brand, even if that recommendation comes from a stranger.
But it takes a lot of time to grow your brand, build a good image, communicate your brand's core values and build a meaningful relationship with your customers. offer unique and valuable it requires impeccable customer service and you need to provide a seamless and memorable user experience. Only then can you emotional value, trust and loyalty generate between you and your customer.
If you are actively working on this two-way communication and you can meet or exceed your customer's expectations, it may be useful to start advertising and, among other things, branding campaigns to deploy. Branding can be done both offline (magazines, newspapers, outdoor, radio, TV, etc.) and online (display, video, programmatic, digital out of home, etc.). The focus here is on the increasing the visibility of your brand name with the aim of making it grow. More about this in the sections on advertising.
Both efforts mentioned above – growing your brand name organically and using branding campaigns will increase the so-called direct traffic to your website.
SEO: Search Engine Optimization
Does your site have a clear and effective structure that search engines index well and on which users convert well?
Is your website up technical flat search engine friendly built to optimally highlight the value of your content? How is the site found by visitors (or should it be found), what is searched for, and how can Google read and assess the site?
How should visitors actually use the site and what type of content Would they ideally consult?
Do you know how link network of your site and are you actively working to optimize it?
Search engine optimization or SEO is on the one hand crucial for your long-term results because together with your direct traffic the largest non-paying traction channel is.
On the other hand, SEO is quite extensive and includes many points of attention, where not all optimizations have an equally large impact. We are therefore happy to help you to right choices to ensure that you continue to focus on the optimizations with the greatest impact in relation to the level of difficulty and time investment.
Referral Traffic & Links
Referral traffic has a lot of value because your website was recommended on a relevant third party website. Usually an outgoing link to your site provided based on relevance to a sector, niche, profession, etc.
Because the user is familiar with the source site, it is often high value visitors with great interest in your offer, even though they did not know your brand name yet. The conversion ratio is therefore often high.
Via left can we handle this type of traffic to proceed stimulate. Links are one of the most important factors for search engine optimization (SEO)), but also the most difficult to optimize.
Links (both from other websites and from your own site) create a direct correlation between the quality/quantity of links to your site and how much search traffic your site receives. We distinguish 4 important components:
- Internal Links: We help you link to relevant, related, high authority pages and help you use only relevant internal links with optimal anchor text.
- Link Opportunities: through analysis we reveal which links your main competitors generate the most traffic and value
- Link Building: we help you actively ask for – and get – high-quality backlinks from trusted, related, high-authority sites that are contextually relevant.
- Link Earning: This is all about creating extremely valuable content with a unique added value that appeals to people so much that they spontaneously want to share it. You can of course help them along by sharing your content in short form with shortlinks on your social media.
Conversion Rate Optimization (CRO): Increasing Conversion & Sales Rate
Any technique where both the content and the use of your website optimized for conversion we can describe as conversion rate optimization or CRO.
It all comes down to the question of whether you users sufficiently tempted to perform your most important website action or conversion, such as a purchase or filling out a form. CRO essentially converts your website visits into revenue or profit, and is therefore a extremely important hinge of your business operations.
Calls to action, trust builders, customer reviews, quality marks, social proofing, quick forms, funneling, form analytics, USPs and your promotional strategy are just some of the components that are examined and optimized.
Organic Social
Through your social media channels such as Facebook & Instagram (Meta), but also YouTube, Linkedin, Pinterest, Twitter, Snapchat, Tiktok and/or Google My Business you can convince people to come to your website without having to spend advertising budget. Depending on your sector, target audience and activity, we best choose those channels that are used most by your target audience and from which we therefore expect the most return. We can assist you in various ways:
- Development & Creation of original content suitable for distribution via your social media
- Translate your website content into a short(er) blog post and send it out dynamically to your various social media in the right way
- The automation of this – as soon as you want to use multiple / sufficient channels simultaneously
- Every tip & trick that can increase the interaction with your posts, your audience size and your fan base
Email marketing
Together we will work to perfect your email strategy. Are your campaigns relevant, personalized, and targeted to the right audience and are you using tricks to increase engagement? Are you measuring performance correctly and comparing it to industry benchmarks? Are your campaigns sufficiently clear and easy to scan and consume? Are your lists sufficiently maintained & are you working in accordance with the GDPR?
Marketing Automation & CRM
The purpose of Marketing Automation is to automate your marketing communications sufficiently so that you can limit your workload and repetitive marketing tasks as much as possible. CRM or customer relationship management is the combination of strategies, practices and tactics to manage and analyze your customer interactions, from a prospect’s first interaction through the entire customer lifecycle. In practice, this allows you to respond to customer actions faster and improve the overall customer relationship with your brand.
The content of the communication varies depending on the customer, the type of interaction and the stage of the customer journey at which the interaction took place.
CRM marketing automation software must be continually tailored to meet the needs of each individual company. Tasks that are typically assigned to CRM Marketing automation tools are awarded, among others:
- Customer segmentation based on their recent website activity and purchases
- Send each unique customer the most relevant information, offers, incentives via the best channels
- Track interactivity and return on each response per channel
- Optimize future communication based on past interaction & response (content, timing & channels)
CRM marketing automation is a highly valuable software that enables marketing teams to manage multiple messages for large volumes of customers & prospects in a strategic way without sacrificing personalization & relevance. Thanks to CRM marketing